About

I grew up in La Réunion and have built marketing and growth in Paris, Tokyo, Stockholm, and now Provence, where my family and I are settling.

The thread through all of it: I like building the thing, then making it run without me. A go-to-market motion, a product, an experimentation squad, an AI pipeline. I set it up, get it working, hand it over, move on.

I've been the whole team before. At Digip I ran marketing with a team for two years, then alone, with AI and workflows doing the work the team used to do. At Breed I was head of growth for several startups at once. That's where the fractional model comes from: not a theory, just how I've worked for years.

I spent my first six years in data: audience acquisition at Le Monde when the press was moving online, digital analytics at Havas, then group-level data strategy at AXA across every country the group operated in. That's still how I work. I don't trust a marketing plan I can't measure, and I set up the tracking before I set up the campaigns.

After that: co-founded a creative-talent platform, led product at Pôle Emploi, ran geomarketing at Orange, then moved into growth leadership in Stockholm. The last few years I've gone from running marketing strategy to building the AI and automation systems that execute it, the part most marketers talk about and few actually ship.

I work in French and English, get by in Spanish, and keep some Swedish and Japanese in my back pocket. Outside work: family, sport in most forms (football, basketball, tennis, road cycling), cabinetmaking, reading.